They weren't directly involved in the development of Max Payne 3, though they did give their feedback to Rockstar Games. Right before the start of the production of Max Payne 2, the intellectual property rights of the franchise were, in 2002, sold to the publisher Take-Two Interactive for $48m. Due to budget constraints, the company could not afford to hire models for characters, including the protagonist Max Payne, therefore Sam Lake and other developers had to step forward and be those whose likeness would be used in the game. The goals established by the studio were: bringing to life a new, compelling and rich character, and pushing the innovation of shooter genre gameplay with the implementation of bullet time. Top right and in a red shirt - Sam LakeĪfter developing the top-down racing game Death Rally, Remedy focused on building Max Payne game. The Max Payne development team photo, as found in the Secret Finale.
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